Your Customers Are Searching Differently. Can They Find You?
We don't just help you rank. We help you become the answer
Site Sleuth helps businesses become more visible in AI-powered search, where customers are increasingly turning to ChatGPT, Gemini, Perplexity, and Google AI Overviews for answers. Through AI Search audits, training, and content strategy, we help make your website easier for people and AI systems to understand, trust, and cite.
Search Has Changed. Here's What That Means.
Traditional Search
Customers search Google, review multiple websites, compare options, and decide which business to contact.
AI Search
Customers ask ChatGPT, Gemini, Perplexity, or Google AI Overviews questions and receive direct answers, recommendations, and comparisons without visiting multiple websites.
Why It Matters
If your business isn't included in those answers, potential customers may never discover you, even if your website ranks well in traditional search results.​
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How Site Sleuth Helps
We help businesses understand their AI Search visibility, identify content gaps, and create content that both people and AI systems can understand, trust, and cite in search results.
Common AI Search Challenges We Help Solve
Why isn't my business showing up in AI Search?
Understand how visible your business is across ChatGPT, Google AI Overviews, Perplexity, and other AI-powered search tools.
I don't know where to start
Learn how AI Search is changing customer behavior and what steps matter most for your business.
We need a content strategy
Create content that helps both customers and AI systems understand, trust, and recommend your business.
I need a roadmap I can follow
Turn AI Search concepts into actionable next steps your team can implement.
From Visibility to Action: Our Approach
Discover
We'll start by learning about your business, audience, and goals. Together, we'll explore how customers find information today and where AI Search may be creating new visibility opportunities for your business.
Diagnose
We'll evaluate your website, content, and AI Search visibility to identify visibility gaps, content opportunities, and areas for improvement. You'll get clear insights you can actually use.
Deliver
You'll receive practical recommendations and prioritized next steps tailored to your business. Whether you need training, content strategy, implementation support, or ongoing guidance, you'll leave with a clear path forward.
Why Work With Site Sleuth
AI Search Expertise, Not Just Theory
AI Search isn't a future trend. It's already changing how customers discover businesses. Site Sleuth combines real-world experience with practical strategies designed to help businesses improve visibility across AI-powered search platforms.
Human-First, AI-Ready
The goal isn't to write for robots. It's to create content that serves people first while making it easier for AI systems to understand, trust, and cite your business.
Practical Recommendations You Can Use
No confusing jargon. No overwhelming reports. You'll receive clear insights, prioritized next steps, and actionable guidance tailored to your goals.
Strategy Built Around Your Business
Every business is different. Recommendations, training, and content strategies are designed around your audience, industry, and objectives, not a one-size-fits-all checklist.
Proven Experience, Practical Guidance
Site Sleuth brings experience from large-scale digital visibility and AI Search initiatives, translating those lessons into practical recommendations businesses can actually use.
AI Search Services to Help Your Business Be Found, Trusted, and Recommended
Whether you're exploring AI Search for the first time or looking to strengthen your visibility across platforms like ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews, Site Sleuth offers practical services designed to help your business adapt and grow.
Common AI Search Questions
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How visible is my business in AI-powered search?
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Why aren't AI tools citing my website?
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What content should we create for AI Search?
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How is AI changing customer behavior?
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Where should we start?
AI Visibility Assessment
Not sure how visible your business is in AI-powered search?
​We'll evaluate how your business appears across major AI-powered search platforms and identify opportunities to improve visibility.
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What's included:
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Visibility review across AI platforms​
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Content gap analysis
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Prioritized recommendations and next steps
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Best for: Businesses that want to understand where they stand today.
Workshops & Training
Struggling to understand what AI Search means for your business?
We'll help your team understand how AI-powered search is changing customer behavior and what it means for your business.
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What's included:
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Virtual workshops and trainings
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Leadership briefings and team education
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Practical examples and guidance
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Best for: Teams looking to build AI Search knowledge and confidence.
Content Strategy
Unsure what content your business should be creating?
​We'll identify content gaps and recommendations to help your business create resources that are easier for both people and AI systems to understand.​
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What's included:
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Content planning and topic ideas
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FAQ, resource, and page structure recommendations
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Human-first content
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Best for: Businesses looking to improve authority and visibility.
Guides & Playbooks
​We'll provide practical frameworks and implementation resources that help turn AI Search strategy into actionable next steps.
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What's included:
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Custom playbooks and implementation guides
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Checklists and best-practice frameworks
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Templates and team-ready resources
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Best for: Organizations that want a roadmap they can execute internally.
Need a clear plan but don't know where to start?
Advisory Support
Need help turning recommendations into results?
​We'll provide ongoing guidance and strategic support to help your business stay visible and adapt as AI-powered search continues to evolve.
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What's included:
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Strategy reviews and coaching
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Content and website recommendations
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Ongoing support and visibility reviews
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Best for: Businesses looking for a trusted partner and ongoing guidance.
Ready to Improve Your Visibility in AI Search?
Get a free consultation and personalized recommendations for improving your visibility, content, and website experience.
Meet Jenn
The Person Behind Site Sleuth
For more than 15 years, I've worked in digital marketing, website optimization, content strategy, and search visibility.
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Today, I help lead digital visibility and AI Search initiatives for one of the world's most recognized brands, while helping businesses understand how search is changing and what to do about it.
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I started Site Sleuth because I kept seeing great businesses struggle online, not because they lacked expertise, but because their websites weren't helping customers get the information they needed.
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My approach is simple: practical recommendations, clear explanations, and strategies built around real business goals.
Experience
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15+ Years in Digital Marketing, Content & Website Strategy​
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Led SEO, UX & AI Search Initiatives for Global Brands​
Certifications
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UX/UI Certified Professional​
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CXL Certified in AI Search & Answer Engine Optimization (AEO)
Recognition
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ANA B2 Award Winner (Gold)
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Drum Award Winner
Frequently Asked Questions About AI Search & Visibility
What is AI Search and why does it matter for my business?
AI Search tools like ChatGPT, Google AI Overviews, Gemini, and Perplexity are changing how customers find information online. Businesses that optimize their websites for AI Search are more likely to be cited, recommended, and discovered when customers ask questions about products, services, or solutions.
Why isn't my business showing up in AI-generated answers?
AI systems look for clear, trustworthy, well-structured content. Missing FAQs, weak service pages, limited topical authority, or poor website structure can reduce visibility. An AI visibility assessment can help identify opportunities for improvement.
How can I improve my visibility in ChatGPT and Google AI Overviews?
Improving AI visibility often involves creating helpful content, answering customer questions clearly, improving website structure, strengthening authority signals, implementing structured data, and following technical best practices that help AI systems understand your business.
Does SEO still matter in the age of AI Search?
Yes. Traditional SEO remains the foundation for visibility. AI Search builds on many of the same principles including content quality, authority, website performance, and user experience.
What types of businesses benefit from AI Search optimization?
Businesses of all sizes can benefit from AI Search optimization, especially service providers, local businesses, consultants, healthcare practices, contractors, ecommerce brands, and B2B organizations. Any business that relies on customers finding information online can improve its visibility by creating content that is easier for both people and AI systems to understand.
How do I know if my website needs an AI visibility assessment?
If you're unsure whether your business appears in AI-generated answers, aren't seeing the visibility you'd expect online, or want to prepare for changes in search behavior, an assessment can provide a clear starting point and prioritized recommendations.
Looking for more answers about AI Search, SEO, website optimization, and content strategy?
Visit the full FAQ page.